A Beloved BBQ Rebrand

Created for my Graphic Design III course at Ringling College of Art and Design (taught by Lisa Willard), this project focused on rebranding a business with personal significance. I chose The Q Shack, a barbecue restaurant I grew up eating at, and developed a refreshed visual identity after nearly two decades of serving the Durham community. The rebrand includes an updated logo, color palette, website, social media assets, menus, and sauce packaging.

The final results of the rebrand are below!